Doubling Website Visits and Winning New Leads: How a Single Strategy Transformed a Car Dealership’s Communication

For a dealership, visibility alone isn’t enough: leads need to become appointments, and appointments need to become orders. Sarco had three needs to balance at once: securing a steady flow of leads, consolidating its standing as a local point of reference, and supporting sales of vehicles and services such as the workshop and rental. All while speaking to very different audiences, from the Lexus customer looking for a premium experience to the used-car buyer who is price-conscious, but only trusts those who earn that trust first.

We built a single strategy that brings together traditional and digital media, with consistent concepts adapted to each channel. Offline, we manage the monthly media plan across radio and billboards. Online, we run Google and Meta ad campaigns for new and used cars, alongside an influencer marketing campaign with a local profile. We’re also present locally through events and fairs, and with CRM consulting we help give visibility to the entire lead journey and measure its quality.

Between June 2025 and June 2026, website visits grew from 38,400 to 81,834 (+113%), far exceeding the 25% growth target. Organic traffic rose 76% and direct traffic 22%. On the leads side, the Google Ads campaign dedicated to used cars brought 65 leads into the CRM in three months, almost double the forecast, while Meta campaigns reached 2.5 million users with over 110,000 clicks to the website. The next step is completing CRM integration, to track the full journey from first contact to sale and grow investment with even more confidence.