Renault Trucks Italia is the Italian arm of one of the world’s leading manufacturers of industrial and commercial vehicles, with a range spanning from vans to heavy-duty trucks of up to 120 tonnes and a network of more than 1,500 service points worldwide. For a brand of this scale, generating qualified leads for the sales network is not an occasional exercise: it is a flow that has to keep working, month after month.
The challenge we started from
The real challenge for Renault Trucks Italia was not generating leads once, but building a steady flow of genuinely qualified contacts capable of feeding the sales network quarter after quarter without losing effectiveness over time.
The solution we implemented
Lead generation campaigns running together across Google and Meta, with continuous optimisation of targeting and budget to capture real demand in the market and keep the quality of the leads generated high.
The results achieved
In the most recent quarter, the campaigns generated 1,174 leads in total, 573 of them on target (49%): almost one in two genuinely matching the profile sought. Those contacts produced 40 quotes, 11 appointments and 5 closed sales, with steady growth throughout the campaign period. The most telling result, though, is the continuity of the partnership itself: Renault Trucks Italia keeps choosing the same levers — Google and Meta — to launch new campaigns, the clearest confirmation that the results generated and the work we do together carry real business value.
Success Stories
Learn about our success stories and be inspired by the results achieved by our customers.
