A Digital Ecosystem Across Two Markets, from Website to Trade Show
Filippi 1971 is a long-established Italian manufacturer specialising in the design and production of components for high-end interiors — caravans, motorhomes, yachting, marine and furniture — serving a market that looks to Italy and Germany alike, the latter being one of the most mature and demanding countries in the sector.
The challenge we started from
The existing website no longer reflected the brand’s positioning and quality, and it was holding back organic visibility in the two key markets, Italy and Germany. For a company that also lives on its physical presence at industry trade fairs and on direct relationships with its customers, there was no connecting thread to hold website, social media, newsletter and international events together under a single digital direction.
The solution we implemented
We designed and developed the new website, live since August 2025, as the foundation for a SEO strategy structured across two languages and two markets, with precise targets: grow qualified organic traffic and bring five German keywords into Google’s top ten. Alongside the website, we support the client across several channels in parallel: the production of social media graphics and support with newsletter delivery, to keep the brand consistent at every touchpoint. We also developed the concept and the content for the company’s presence at two of the sector’s most important trade fairs — Caravan Salon in Düsseldorf and Carrefour International du Bois — which were also covered through articles on the website’s blog.
The results achieved
One year after the launch of the new website, the objectives of brand awareness, authority and customer loyalty have been fully met.
In the German market, keywords ranking on Google’s first page went from 0 to 8 (target: 5), with organic traffic growing steadily (+162.5% organic sessions year on year). The website records double-digit growth in monthly users, supported by 21 German-language blog articles published and by the first visits coming from AI search engines. Social media and the newsletter performed well too, with strong growth on Facebook and Instagram and an email open rate of around 40%.
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