AI
AI for Business: Productivity and Processes
Duration 12 hours: 4 modules of 3h
For the whole company, marketing, sales and project managers
- What AI can really do in day-to-day work, and where it should not be used
- Writing effective prompts to get useful answers, not generic ones
- Building a "Lead Generation Engine" with AI: from micro-offer to qualified lead
- Applying a method for writing content consistent with your brand, from research to final review
- Using AI to analyse and summarise documents, meetings and notes
- Integrating AI into every stage of the sales process, from prospect research to closing
Design Thinking & Team Building
LEGO® Serious Play® for Business and Teams
Duration 8 hours
Managers, HR, CEOs, project managers, teams
- Why “thinking with your hands”, using the famous bricks, unlocks connections that logical reasoning alone cannot reach
- How to use three-dimensional building to surface problems and solutions that stay hidden in traditional meetings
- How to give a voice to 100% of the people in the room, not just those who speak first or loudest
- How to explore a business problem from several angles at once, instead of stopping at the first obvious solution
- How to turn an abstract strategy into a shared, concrete language for the whole team
- How to apply the method to a real challenge in your company and steer it towards tangible results
Marketing & Digital
SEO & GEO: Organic Visibility and AI Search
Duration 12 hours
For marketing managers, content managers and business owners
- Understand how search algorithms work and what genuinely counts today
- Carry out keyword research and turn it into a content strategy
- Recognise and fix the main technical SEO problems
- Apply the fundamentals of GEO – Generative Engine Optimization
- Use the right tools to monitor results and set priorities
Soft Skills & Leadership
Effective Communication at Work
Duration 8–12 hours
For company teams, managers, sales, HR and customer service
- Practise active listening and assertive communication
- Communicate clearly, both in writing and out loud
- Manage professional relationships more deliberately
- Handle difficult conversations without derailing the outcome
- Improve your public speaking and presentation skills
Marketing & Sales
B2B Lead Generation
Duration 9 hours
For marketing managers, sales and B2B business owners
- Build a B2B acquisition strategy that fits your company's sales cycle
- Choose the right channels and touchpoints: LinkedIn, Google, content
- Build landing pages and lead magnets that work, starting from a clear USP
- Set up processes for nurturing and qualifying leads
- Measure and improve the system over time, rather than launching it once
CRM & Sales
CRM: Managing Relationships and Customers
Duration 9 hours.
For sales managers, CEOs and marketing managers in SMEs
- A CRM is not a piece of software, and that is not where you start
- Understand what a CRM is and why your company needs one now
- Configure the CRM and get the team to genuinely adopt it
- Build a clear sales pipeline and manage leads without losing them along the way
- Set up automations and nurturing flows for contacts at every stage
- Read KPIs and reports to make informed commercial decisions
Marketing & Digital
Personal Brand for Business Owners and C-Level Executives
Duration 9 hours
For business owners and C-level executives
- Define a clear personal position: who you are, who you are speaking to, why they should listen
- Build a recognisable voice: recurring themes, tone, what to say and what to avoid
- Use LinkedIn as the primary channel for your own communication
- Connect personal content to sales, recruitment and corporate reputation
- Build a personal content plan ready to launch, from the concept to the first publishable posts
Marketing & Digital
Brand Positioning
Duration 6 hours
For CEOs, marketing managers and heads of communication
- Understand what brand positioning really is, and what it is not
- Analyse competitors and the market to find the open ground
- Define a differentiating idea and a distinctive position
- Communicate that position consistently across every channel
- Connect positioning to employer branding too
Marketing & Digital
LinkedIn for Business
Duration 9 hours
For marketing managers, CEOs, sales and HR
- Build a personal profile and a company page that convey authority, not just presence
- Calculate and improve your Social Selling Index
- Set up a LinkedIn content plan aligned with your commercial objectives
- Use content to open conversations with the right decision-makers
- Tell what works on LinkedIn from what works on other channels
- Measure results beyond engagement: leads, qualified connections, opportunities opened
