Corporate Training Courses | Marketing, Communication & Soft Skills
Training courses designed for company teams, managers and business owners. In person, online or at your own premises. Strategy, creativity, soft skills and digital marketing.
SEO & GEO: Organic Visibility and AI Search
Durata 12 hours
For marketing managers, content managers and business owners
- Understand how search algorithms work and what genuinely counts today
- Carry out keyword research and turn it into a content strategy
- Recognise and fix the main technical SEO problems
- Apply the fundamentals of GEO – Generative Engine Optimization
- Use the right tools to monitor results and set priorities
Effective Communication at Work
Durata 8–12 hours
For company teams, managers, sales, HR and customer service
- Practise active listening and assertive communication
- Communicate clearly, both in writing and out loud
- Manage professional relationships more deliberately
- Handle difficult conversations without derailing the outcome
- Improve your public speaking and presentation skills
B2B Lead Generation
Durata 9 hours
For marketing managers, sales and B2B business owners
- Build a B2B acquisition strategy that fits your company's sales cycle
- Choose the right channels and touchpoints: LinkedIn, Google, content
- Build landing pages and lead magnets that work, starting from a clear USP
- Set up processes for nurturing and qualifying leads
- Measure and improve the system over time, rather than launching it once
CRM: Managing Relationships and Customers
Durata 9 hours.
For sales managers, CEOs and marketing managers in SMEs
- A CRM is not a piece of software, and that is not where you start
- Understand what a CRM is and why your company needs one now
- Configure the CRM and get the team to genuinely adopt it
- Build a clear sales pipeline and manage leads without losing them along the way
- Set up automations and nurturing flows for contacts at every stage
- Read KPIs and reports to make informed commercial decisions
Personal Brand for Business Owners and C-Level Executives
Durata 9 hours
For business owners and C-level executives
- Define a clear personal position: who you are, who you are speaking to, why they should listen
- Build a recognisable voice: recurring themes, tone, what to say and what to avoid
- Use LinkedIn as the primary channel for your own communication
- Connect personal content to sales, recruitment and corporate reputation
- Build a personal content plan ready to launch, from the concept to the first publishable posts
Brand Positioning
Durata 6 hours
For CEOs, marketing managers and heads of communication
- Understand what brand positioning really is, and what it is not
- Analyse competitors and the market to find the open ground
- Define a differentiating idea and a distinctive position
- Communicate that position consistently across every channel
- Connect positioning to employer branding too
LinkedIn for Business
Durata 9 hours
For marketing managers, CEOs, sales and HR
- Build a personal profile and a company page that convey authority, not just presence
- Calculate and improve your Social Selling Index
- Set up a LinkedIn content plan aligned with your commercial objectives
- Use content to open conversations with the right decision-makers
- Tell what works on LinkedIn from what works on other channels
- Measure results beyond engagement: leads, qualified connections, opportunities opened
