SEO & GEO: being found on Google and cited by AI
A course to grow your organic visibility on Google and on AI answer engines such as ChatGPT, Perplexity and Claude.
Duration: 12 hours: 4 sessions of 3h each
Format: Online, at our offices in Bergamo or at your company
Who it is for: For marketing managers, content managers and business owners
Who it is for
Marketing managers — want to understand how SEO is changing with the arrival of generative AI search.
Content managers — are looking for a method to structure content that performs both on Google and on AI engines.
Business owners — want to understand, without the jargon, why their company is (or is not) visible online.
What you will learn
- Understand how search algorithms work and what genuinely counts today
- Carry out keyword research and turn it into a content strategy
- Recognise and fix the main technical SEO problems
- Apply the fundamentals of GEO – Generative Engine Optimization
- Use the right tools to monitor results and set priorities
The programme
FAQ
Bring this course to your company
Vuoi organizzare SEO & GEO: Organic Visibility and AI Search per il tuo team?
Tell us about your situation: how many people, what you want to achieve, your timings. We will propose the format that fits best — in person, online, or at our offices in Bergamo.
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