B2B Lead Generation: building a system for acquiring qualified leads
A structured method for bringing genuinely qualified leads into your business, not just traffic or forms filled in at random.
Duration: 9 hours: 3 sessions of 3 hours each
Format: Online, at our offices in Bergamo or at your company
Who it is for: For marketing managers, sales and B2B business owners
Who it is for
Marketing managers — want to move from isolated campaigns to a repeatable acquisition system.
Sales teams — want to receive leads that are already qualified, not generic names to work from scratch.
B2B business owners — are looking for a structured way to generate commercial opportunities without relying on word of mouth alone.
What you will learn
- Build a B2B acquisition strategy that fits your company’s sales cycle
- Choose the right channels and touchpoints: LinkedIn, Google, content
- Build landing pages and lead magnets that work, starting from a clear USP
- Set up processes for nurturing and qualifying leads
- Measure and improve the system over time, rather than launching it once
The programme
FAQ
Bring this course to your company
Vuoi organizzare B2B Lead Generation per il tuo team?
Tell us about your situation: how many people, what you want to achieve, your timings. We will propose the format that fits best — in person, online, or at our offices in Bergamo.
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