Brand Positioning: defining a distinctive position

A method for working out what genuinely sets you apart from your competitors, and communicating it clearly to the market and to your team.

Duration: 6 hours: 2 sessions of 3h each

Format: Online, at our offices in Bergamo or at your company

Who it is for: For CEOs, marketing managers and heads of communication

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Who it is for

CEOs and business owners — want a position that guides every communication decision, not just a claim.
Marketing managers — are looking for a method to validate positioning choices before putting budget behind them.
Heads of communication — want a clear reference point to work from

What you will learn

Understand what brand positioning really is, and what it is not
Analyse competitors and the market to find the open ground
Define a differentiating idea and a distinctive position
Communicate that position consistently across every channel
Connect positioning to employer branding too

The programme

Module 1 (3h)

What brand positioning is; competitor and market analysis.

Module 2 (3h)

The differentiating idea and the USP; communicating your position; employer branding.

FAQ

Is the course available online?

Yes — online, at OTO’s offices in Bergamo, or at your company.

Do I need to bring company material with me?

It helps but it is not essential: the course includes an analysis module that can start from scratch.

How many people can attend?

Up to [X] people, ideally the team that makes the decisions on brand and communication.

Can the programme be tailored?

Yes, according to your sector and to whether there is an existing position to revisit.

How do I receive the certificate?

At the end of the course you receive an OTO Agency certificate of attendance.

Bring this course to your company

Vuoi organizzare Brand Positioning per il tuo team?

Tell us about your situation: how many people, what you want to achieve, your timings. We will propose the format that fits best — in person, online, or at our offices in Bergamo.

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