LinkedIn for Business: building authority and generating qualified leads
A practical course to turn LinkedIn into your company’s main channel for authority and commercial opportunity.
Duration: 9 hours
Format: Online, at our offices in Bergamo or at your company
Who it is for: For marketing managers, CEOs, sales and HR
Who it is for
Marketing managers — build a LinkedIn content plan that generates qualified leads, not just visibility.
CEOs and business owners — use LinkedIn as a lever of personal and corporate credibility in commercial negotiations.
Sales and HR — make use of social selling and employer branding to open valuable conversations before making direct contact.
What you will learn
- Build a personal profile and a company page that convey authority, not just presence
- Calculate and improve your Social Selling Index
- Set up a LinkedIn content plan aligned with your commercial objectives
- Use content to open conversations with the right decision-makers
- Tell what works on LinkedIn from what works on other channels
- Measure results beyond engagement: leads, qualified connections, opportunities opened
The programme
FAQ
Bring this course to your company
Vuoi organizzare LinkedIn for Business per il tuo team?
Tell us about your situation: how many people, what you want to achieve, your timings. We will propose the format that fits best — in person, online, or at our offices in Bergamo.
Explore our other courses
Build your digital skills wherever you like, with courses designed specifically for companies, public bodies and trade associations.
OTO Agency
We are members of Confindustria Bergamo
© Copyright OTO Agency | All rights reserved | VAT: 04286630167 | REA: BG-451097