From a Media Plan to a Communication System, Year After Year
Libemax is an Italian company founded in 2014, specialising in the development of workforce and site access management applications — time and attendance tracking, visitor logs and access control — designed to digitise HR processes in companies of every size, replacing traditional systems with simple, immediate solutions.
The challenge we started from
The goal was to grow Libemax’s brand awareness across the Italian market as a leader in solutions for small and medium-sized businesses, with priority given to promoting its time and attendance tracking app.
Libemax needed communication capable of working on several fronts at once: on one side effective media planning across print and digital channels, on the other a social media presence that was structured and consistent over time, rather than left to isolated initiatives.
That twofold requirement led to the proposal of an integrated strategy, designed to orchestrate every channel and turn brand visibility into a solid, recognisable market position.
The solution we implemented
In 2025 we built an integrated print and digital media plan for Libemax, combining editorial and advertising content across the most authoritative titles in the Italian business press. In 2026 the work continued with the development of a content strategy dedicated to social media, giving the brand’s communication continuity and coherence beyond advertising planning alone.
The results achieved
Libemax now has an integrated communication programme that brings together media planning and social content strategy, with consistent direction across offline and digital channels and a solid foundation on which to build its next editorial activities.
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