One Brand, Four Industries, a Single Voice
TradeLab is a data-driven consultancy that has been operating for over 25 years across four core industries — Away From Home, Retail & Real Estate, Pharma & Healthcare, and Public Administration & Place Marketing — serving businesses, regional bodies and public authorities.
The challenge we started from
TradeLab had no coordinated digital system able to convey the company’s depth and specialisation: it lacked a website that could guide different audiences across the four industries, it lacked an organic social media presence, and it lacked a single visual language able to hold a wide-ranging offering together without becoming scattered.
The solution we implemented
We carried out a complete rebranding — new logo, new visual identity, new colour palette — while building a visual architecture dedicated to each business unit, giving the four industries their own identity while keeping them consistent with the parent brand. From there we began a structured digital programme: building the new website, managing the organic social channels and producing social video content designed to give the specialists in each business unit a voice of their own.
The results achieved
TradeLab now has a coherent brand identity and a visual architecture that communicates the specialisation of each industry clearly without losing the unity of the group. The rebranding laid the foundations for an ongoing digital ecosystem — website, organic social, video content — that gives the company’s specialists a voice and supports the brand’s growth over time.
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Success Stories
Learn about our success stories and be inspired by the results achieved by our customers.
