TradeLab had no coordinated digital system able to convey the company’s depth and specialisation: it lacked a website that could guide different audiences across the four industries, it lacked an organic social media presence, and it lacked a single visual language able to hold a wide-ranging offering together without becoming scattered.

We carried out a complete rebranding — new logo, new visual identity, new colour palette — while building a visual architecture dedicated to each business unit, giving the four industries their own identity while keeping them consistent with the parent brand. From there we began a structured digital programme: building the new website, managing the organic social channels and producing social video content designed to give the specialists in each business unit a voice of their own.

TradeLab now has a coherent brand identity and a visual architecture that communicates the specialisation of each industry clearly without losing the unity of the group. The rebranding laid the foundations for an ongoing digital ecosystem — website, organic social, video content — that gives the company’s specialists a voice and supports the brand’s growth over time.