From Website to Campaigns: A Digital Launch to Showcase Thirty Years of Ozone Technology

CLIENT: Ozonline

YEAR: 2026

GOAL ACHIEVED: Launch of the brand's digital presence on the market, with a new website, organic social strategy, and Google and Meta ad campaigns to build awareness and generate new leads.

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Ozonline is the brand of Eco3 s.r.l., an Italian company founded in 1990 in Brandizzo (Turin) that has spent over thirty years designing and manufacturing ozone devices and systems for industrial and medical applications, entirely made in Italy and custom-built. Its solutions, which require no recurring consumables, serve the agri-food sector, animal farming, environmental sanitation, water treatment, and the medical world, with over 3,000 clients served.

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The challenge we started from

Thirty years of expertise aren’t enough if the market doesn’t know you exist. Ozonline needed to introduce itself with its own voice, stand out in a sector where the technology is complex and direct competitors communicate rarely and inconsistently, and turn that visibility into contact requests from very different kinds of businesses. Practical people, who think in terms of waste, costs and margins rather than technicalities, and who need to be convinced with concrete examples and real numbers.

The solution we implemented

We started with the new Ozonline.it website, designed to explain ozone technology in simple terms, organize the offering by sector, and guide users toward contact. On social media, we built an organic strategy with a concrete, authoritative tone of voice and content rooted in each target’s real problems. We then added Google and Meta ad campaigns. Website, social and advertising work as a single system: content builds trust, campaigns bring qualified traffic, and the website turns interest into contact.

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The results achieved

In just a few months, Ozonline went from having no digital strategy to consistently managing three integrated levers: a new live website, an active Instagram profile with a recognizable editorial plan, and the first Google and Meta campaigns running since September. The brand now has a coherent voice, a structured presence in a space where competitors are still largely absent on social media, and the foundations to measure awareness and leads generated, month after month.