From Product Video to Brand Spot
The challenge we started from
In the B2B market for professional pizza bases, communication follows almost exclusively functional codes — product, performance, trade show presence — with the risk that even the most established brands end up looking interchangeable. Quelli della Pizza needed a leap in language to stay memorable as it grew internationally.
The solution we implemented
We led the project on three levels: strategic (dropping the “product video” format in favor of a brand spot), creative (a narrative concept built around surprise and memorability, designed for multichannel use across trade shows and digital) and production (direction, screenplay, filming and post-production, with adaptations for foreign markets).
The results we achieved
The new spot changed how the brand is perceived, from a technical manufacturer to a recognizable brand in its segment, giving the company a versatile communication tool that works beyond the trade show setting and fits a more mature international presence.
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Success Stories
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