A New Brand for a Historic Company
Minifaber is a historic company from the Bergamo area and a leader in cold metal forming, with more than 300 employees and 65 years of history behind it.
The challenge we started from
The generational handover and the arrival of new leadership called for a change of pace in the visual identity, which was perceived as outdated. The challenge was to innovate without abandoning the craftsmanship, attention to detail and ties to the local area that had made the company a benchmark.
The solution we implemented
A complete strategic rebranding: an analysis of values, mission and vision through dedicated workshops; a new tagline, “Metal Masterpieces,” that brings together metalworking and artisanal mastery; a new logo that symbolically evokes the transformation of raw material; a complete brand manual; a multilingual website optimized for lead generation; and a marketing plan with a roadmap for 2025.
The results we achieved
A visual identity that powerfully conveys authority and innovation, a redefined positioning capable of attracting new business partners, and more effective communication targeted at an industrial audience, with a website developed in four languages as a new marketing tool.
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Success Stories
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