Personal Brand for business owners and C-level executives: giving your leadership a voice

A clear personal position, backed by a content plan that actually works, strengthening your reputation and, in turn, that of the company you represent.

Duration: 9 hours, 3 sessions of 3h

Format: Online or at our offices

Who it is for: For business owners and C-level executives

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Who it is for

Business owners and founders — want their own voice to become an asset for the company, not just a social profile.
C-level executives and directors — are looking for a method to communicate with authority rather than relying on improvisation.
Those leading sales or HR teams — use the personal brand of the company’s leadership as a lever of trust with clients and candidates.

What you will learn

Define a clear personal position: who you are, who you are speaking to, why they should listen
Build a recognisable voice: recurring themes, tone, what to say and what to avoid
Use LinkedIn as the primary channel for your own communication
Connect personal content to sales, recruitment and corporate reputation
Build a personal content plan ready to launch, from the concept to the first publishable posts

The programme

Module 1 (3h)

why a personal brand is a company asset rather than a personal indulgence; defining your personal position: who you are, who you are speaking to, why they should listen.

Module 2 (3h)

building a recognisable voice — recurring themes, tone, what to say and what to avoid; LinkedIn as the primary channel: profile, formats, publishing rhythm.

Module 3 (3h)

from content to relationships — how a personal brand supports sales, recruitment and corporate reputation; building your personal content plan, from the concept to the first publishable posts.

FAQ

Is the course available online?

Yes — online, at OTO’s offices in Bergamo, or at your company.

Is it suitable for someone who has never published content?

Yes. The course starts from defining your position, before any question of publishing.

How many people can attend?

The format is designed for groups of up to [X], with a good balance between theory and individual work on your own positioning.

Can the programme be tailored?

Yes, according to the sector and the roles of those attending.

How do I receive the certificate?

At the end of the course you receive an OTO Agency certificate of attendance.

Bring this course to your company

Want to run Personal Brand for Business Owners and C-Level Executives for your team?

Tell us about your situation: how many people, what you want to achieve, your timings. We will propose the format that fits best — in person, online, or at our offices in Bergamo.