B2B Lead Generation corporate training course

B2B Lead Generation: building a system for acquiring qualified leads

A structured method for bringing genuinely qualified leads into your business, not just traffic or forms filled in at random.

Duration: 9 hours: 3 sessions of 3 hours each

Format: Online, at our offices in Bergamo or at your company

Who it is for: For marketing managers, sales and B2B business owners

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Who it is for

Marketing managers — want to move from isolated campaigns to a repeatable acquisition system.
Sales teams — want to receive leads that are already qualified, not generic names to work from scratch.
B2B business owners — are looking for a structured way to generate commercial opportunities without relying on word of mouth alone.

What you will learn

Build a B2B acquisition strategy that fits your company’s sales cycle
Choose the right channels and touchpoints: LinkedIn, Google, content
Build landing pages and lead magnets that work, starting from a clear USP
Set up processes for nurturing and qualifying leads
Measure and improve the system over time, rather than launching it once

The programme

Module 1

B2B acquisition strategy.

Module 2

Channels and touchpoints (LinkedIn, Google, content, ABM)

Module 3

Positioning, USP, landing pages and lead magnets.

Module 4

Nurturing and qualifying leads.

Module 5

Measurement and optimisation.

FAQ

Is the course available online?

Yes — online, at OTO’s offices in Bergamo, or at your company.

Do I need tools or an active ad budget already?

No. The course builds the method before the tools; it is useful even if you are starting from scratch.

How many people can attend?

Up to [X] people, ideally marketing and sales together.

Can the programme be tailored?

Yes, according to your sector and how mature the funnel already in place is.

How do I receive the certificate?

At the end of the course you receive an OTO Agency certificate of attendance.

Bring this course to your company

Want to run B2B Lead Generation for your team?

Tell us about your situation: how many people, what you want to achieve, your timings. We will propose the format that fits best — in person, online, or at our offices in Bergamo.