SEO and GEO corporate training course on organic visibility and AI search

SEO & GEO: being found on Google and cited by AI

A course to grow your organic visibility on Google and on AI answer engines such as ChatGPT, Perplexity and Claude.

Duration: 12 hours: 4 sessions of 3h each

Format: Online, at our offices in Bergamo or at your company

Who it is for: For marketing managers, content managers and business owners

Who it is for

Marketing managers — want to understand how SEO is changing with the arrival of generative AI search.
Content managers — are looking for a method to structure content that performs both on Google and on AI engines.
Business owners — want to understand, without the jargon, why their company is (or is not) visible online.

What you will learn

Understand how search algorithms work and what genuinely counts today
Carry out keyword research and turn it into a content strategy
Recognise and fix the main technical SEO problems
Apply the fundamentals of GEO – Generative Engine Optimization
Use the right tools to monitor results and set priorities

The programme

Module 1 (3h)

How search algorithms work and what genuinely counts today; how search is changing with the arrival of AI answer engines.

Module 2 (3h)

Keyword research: method and tools; turning keywords into a content strategy.

Module 3 (3h)

Technical SEO — the fundamentals: site structure, on-page elements, the main errors to fix.

Module 4 (3h)

GEO – Generative Engine Optimization: how to get cited by ChatGPT, Perplexity and Claude; tools for monitoring results and setting priorities.

FAQ

Is the course available online?

Yes — online, at OTO’s offices in Bergamo, or at your company.

Do I need any prior technical knowledge?

No. The course is designed to work for people without a technical background too.

How many people can attend?

Up to [X] people.

Can the programme be tailored?

Yes, with a dedicated focus on the website and the sector of the company attending.

How do I receive the certificate?

At the end of the course you receive an OTO Agency certificate of attendance.

Bring this course to your company

Want to run SEO & GEO: Organic Visibility and AI Search for your team?

Tell us about your situation: how many people, what you want to achieve, your timings. We will propose the format that fits best — in person, online, or at our offices in Bergamo.