LinkedIn for Business: building authority and generating qualified leads
A practical course to turn LinkedIn into your company’s main channel for authority and commercial opportunity.
Duration: 9 hours
Format: Online, at our offices in Bergamo or at your company
Who it is for: For marketing managers, CEOs, sales and HR
Who it is for
Marketing managers — build a LinkedIn content plan that generates qualified leads, not just visibility.
CEOs and business owners — use LinkedIn as a lever of personal and corporate credibility in commercial negotiations.
Sales and HR — make use of social selling and employer branding to open valuable conversations before making direct contact.
What you will learn
- Build a personal profile and a company page that convey authority, not just presence
- Calculate and improve your Social Selling Index
- Set up a LinkedIn content plan aligned with your commercial objectives
- Use content to open conversations with the right decision-makers
- Tell what works on LinkedIn from what works on other channels
- Measure results beyond engagement: leads, qualified connections, opportunities opened
The programme
FAQ
Bring this course to your company
Want to run LinkedIn for Business for your team?
Tell us about your situation: how many people, what you want to achieve, your timings. We will propose the format that fits best — in person, online, or at our offices in Bergamo.
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