The Spazio Cam Case Study

Spazio Cam is a cultural association specializing in training across various artistic fields: from photography to illustration, watercolor to drawing, and many other painting techniques.

Based in Bergamo, Spazio Cam offers courses accessible to everyone, putting each participant at the center of their own creative journey.

With Spazio Cam, every art enthusiast finds their ideal space to nurture their passions and develop new skills. The association creates a “community” environment where expressing, sharing and passing on values, emotions and needs comes naturally.

Spazio Cam’s courses are also designed to be available both in person in Bergamo and online.

Spazio Cam’s mission is simple but powerful: provide concrete, high-level skills both for those who want to nurture their passions and for those looking to develop knowledge useful in their professional field.

This commitment to art, beauty and quality is backed by a strong sense of cultural and social responsibility.

Spazio Cam faced a significant challenge: its existing website was outdated and underperforming.

Pages were filled with overly long, outdated text, making it hard for visitors to tell active courses apart from past ones.

This created confusion among users, and also limited the association’s ability to capture both local and online traffic.

To tackle this challenge, we designed and built a new website for Spazio Cam that effectively met their needs and goals.

First, it was important to deliver an upgrade in terms of performance and communication without losing the SEO positioning built up over the years.

The new design was crafted to be not just visually appealing, but also intuitive and user-friendly. That’s why we adopted the following action plan:

• Keep the pages that work well and attract traffic;

• Remove unnecessary pages for services not offered or not core to the business

• Add pages for services/aspects not currently covered on the site

Based on the new brand pillars developed during the brand strategy phase, the website became one of the ways to communicate them consistently.

We significantly improved the user experience on Spazio Cam’s new site by implementing a clear, intuitive navigation structure.

For example, on the photography courses page, we organized courses into distinct blocks for past and upcoming courses. Each block is sorted chronologically, from most recent to least recent, so users can easily find the most relevant information.

We also introduced an advanced filter at the top of the page, split into sub-categories such as “Beginner Photography”, “Intermediate Photography”, and “Advanced Photography”.

This filter lets users select the sub-category they’re interested in, immediately narrowing down the number of courses shown and making it easier to find the specific courses matching their learning needs and skill level.

These are functional touches that make the site more accessible and also optimize the overall user experience, ensuring every visitor can quickly and easily find the information they’re looking for about Spazio Cam’s courses.

To capture both local and global traffic, we focused on relevant keywords and optimized every page of the site to improve search engine visibility.

Beyond SEO optimization to improve search rankings, we provided in-depth training to the Spazio Cam team once content upload to the site was complete.

This hands-on support helped them learn how to update and upload new content, keeping course pages always current and relevant.

This approach not only ensured the site could maintain its effectiveness over time, but also allowed Spazio Cam to manage its own content independently going forward, without external dependency — strengthening their online presence in a sustainable, ongoing way.

After the launch of Spazio Cam’s new website on August 2, 2023, the results were outstanding, showing a notable improvement in online visibility and a significant increase in web traffic.

Thanks to our targeted SEO strategy and high-quality content creation, Google rewarded the site, ranking it prominently for numerous keywords crucial to the art and training sector in Bergamo. Here are some notable examples:

• First place for “Corso Disegno Bergamo” (drawing course Bergamo) with a search volume of 50/month.

• Third place for “Corso Fotografia Bergamo” (photography course Bergamo) with a search volume of 170/month.

• Third place for “Corsi di Fotografia Bergamo” (photography courses Bergamo) with a search volume of 70/month.

• Fourth place for “Corso Acquarello” (watercolor course) with a search volume of 90/month.

In total, as many as 192 keywords ranked in the top 20 search results, demonstrating the effectiveness of our integrated strategy.

The site also saw an increase in traffic.

Over the last six months, Spazio Cam recorded 7,700 visits, compared to 4,600 in the previous six months. This represents a 67% increase in the number of visitors, confirming the success of our collaboration in improving online visibility and attracting a wider audience interested in the artistic training the association offers.

These results demonstrate Spazio Cam’s growth potential in the digital landscape, as well as the added value of a well-planned SEO strategy and the importance of creating high-quality, relevant content for users.