After a preliminary phase of information gathering and analysis of the identified target audience (who they are, how we intercept them, what are the most effective levers to push them to act), the study, design and development of the landing page dedicated to the campaign with a limited time offer began.
The landing page was structured in such a way as to prompt the user landing on it to fill in the contact form. By doing so, their visit becomes a lead, i.e. a potential customer, which is then registered and entrusted to the sales team of the nearest Renault Trucks Italia branch.
To bring highly profiled and interested traffic to the landing page, Google Ads and Facebook Ads sponsorship campaigns were activated.
Thanks to continuous optimisation tests to identify the optimal combination of persuasive copies, visuals and call to action, the results were soon visible.