Telling the Story of an International Brand’s Evolution
Studio Frosio, founded in 1980 inhydroelectric engineering, launched a reorganization process in 2021 after acquiring the Waterways division dedicated to civil works and dams, expanding its client portfolio internationally.
The challenge we started from
Giving the brand an international, managerial scope without losing touch with tradition and its founding identity, welcoming new team members without sacrificing the cohesion typical of a family environment.
The solution we implemented
Applying the I.A.R. method to brand design, we interviewed the team to distill the company values into five keywords, defined the Brand Character according to the Sage archetype, renamed the brand from Studio Frosio to Frosio Next with the tagline “Strategies for water”, designed a new logo inspired by the metaphor of the book, and added an ongoing marketing and communication plan with dedicated training for the client.
The results we achieved
Facebook “Likes” grew from 208 to 2,570 and LinkedIn followers increased, with +170% on the page. The new website recorded 24,722 new users in two years, while Google Ads campaigns brought in over 10,000 additional users and generated 162 leads. The team also gained a new awareness of the company’s values, mission and identity.
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