The Kaisoft story

Kaisoft is an Italian company specialising in the development of custom web applications, bespoke management software, mobile apps and websites.

Through a consultative approach, Kaisoft builds IT solutions that make its clients’ internal processes more efficient.

The team is made up of developers specialising in advanced web projects for small and medium-sized businesses.

In 2020 the company presented itself to the market under the name WM Programmi. Davide, the company’s CEO, found that identity constraining, tied more to software and programme development and less to a consultative approach.

The initial rebranding process was set in motion by Davide himself, with a change of company name: in 2021 WM Programmi became Kaisoft.

The name Kaisoft is a contraction of Kaizen (a compound of two Japanese words, KAI “change, improvement” and ZEN “good, better”, meaning to change for the better, continuous improvement) and Software; it captures the brand’s values precisely.

Davide’s need to “change appearance completely” led him to look for a specialist company able to make that transformation real.

In OTO Agency he found a strategic partner able both to guide the process of building the new brand identity and to develop the new corporate website in which to communicate the company’s new dimension.

Applying our I.A.R. method (Ideas, Actions, Results) to the principles of brand design, we structured the rebranding process with Davide.

The first phase allowed us to define the brand’s values (captured in 5 defining keywords: consultative approach, kaizen method, networking, family, efficiency), along with the company’s vision and mission.

That phase, concerned more with values than with business matters, showed precisely how WM Programmi was no longer consistent with Davide’s vision, and therefore how necessary a radical change of identity was.

Applying brand archetypes allowed us to define the brand’s personality (the magician, the one who turns dreams into reality by offering simple solutions to complex problems) and its tone of voice, conversational and friendly, to convey empathy and warmth, closeness and an understanding of the client’s needs.

Next we defined the payoff: Change for the Better.

• Change: expresses Kaisoft’s openness to change
• Better: expresses the desire to grow its clients’ businesses and aim at new goals.

What gives the payoff its added value, making it consistent with the brand elements described and therefore strong as communication, is this: “Change for the better” is the literal translation of “cambiare in meglio”, the literal definition of Kaizen.

The process continued with the design of the logo and the visual identity.

In this phase we gave the new brand identity its visual expression. The new logo is closely tied to the brand’s vision and helps communicate the value of change through its use of colour. The clean image, with solid forms that are memorable and easy to reproduce and recognise, evokes the world of IT and programming.

The rebranding allows Kaisoft to communicate its new identity, improving how the brand’s value is perceived and reflecting the evolution of the company’s values and vision.

The development of the new website gives Kaisoft a tool for communicating both the brand and its portfolio of services.