Lead Generation & Performance Specialist / Growth Specialist

About Us: OTO Agency

At OTO Agency we support companies on strategic growth paths built on concrete, shared and measurable results. We harness technological innovation, Artificial Intelligence and the most advanced marketing methods to create value and turn clients into true brand advocates.
At OTO we firmly believe in responsible autonomy, flexibility and the continuous development of skills. We foster a working environment where adopting AI tools makes it possible to automate routine operations, allowing professionals to take a more cross-functional, strategic and high-impact approach.

The Role

We are looking for a Middle/Senior Lead Generation & Performance Strategist (5+ years of experience) reporting directly to the Head of Operations. The successful candidate will be responsible for designing, managing and optimising Lead Generation and Performance Marketing strategies for a structured client portfolio.
The role starts as a high-value strategic operational position (Team Member), with a potential growth path towards taking on responsibility for coordinating and managing the relevant team (Team Leader/Area Manager), subject to achieving autonomy and performance KPIs.

Responsibilities and Day-to-Day Duties

• Strategy, Marketing and Lead Generation: Define, implement and monitor marketing and acquisition strategies for B2B and B2C clients, coordinating channels, messaging, funnels and performance marketing activities in line with business objectives.
• Growth Marketing & CRM: Design growth strategies across the entire customer journey, integrating acquisition, conversion, nurturing, retention and customer development. Use Growth Marketing, experimentation and CRM methods to structure funnels, segment contacts, automate relationship processes and identify new data-driven growth opportunities.
• Brand Positioning: Define brand positioning and translate it into direct-response marketing strategies, messages and activities, ensuring continuity between identity, value proposition, communication and market perception.
• Adoption of Artificial Intelligence: Integrate AI tools and solutions into work processes to increase speed, quality and efficiency, broaden cross-functional operational capabilities and free up time for higher-value strategic activities.
• Client Relationship and Consulting: Understand the client’s needs, objectives and business context, turning briefs into strategies and operational plans; manage expectations, review meetings and presentations of strategies, results and deliverables.
• Project, Resource and Margin Management: Oversee project progress by monitoring timelines, quality, workloads and margins through the company’s Project Management software, working together with Project Managers and Specialists.
• Analysis, Measurement and Validation: Assess the effectiveness of strategies through concrete data and metrics, identify optimisation opportunities and present measurable results against the defined objectives.

Requirements and Skills

• Previous Experience
  At least 5 years of experience in similar roles within communication/marketing agencies or as an established freelance consultant.
• Technical Skills
  Solid skills in Lead Generation strategies, Performance Marketing (Meta Ads, Google Ads, LinkedIn Ads, etc.), Brand Positioning and Growth metrics.
• Real Case Studies (Mandatory)
  Proven ability to present concrete case studies, real data and a portfolio of successfully managed campaigns. Applications without verifiable practical examples will not be considered.
• AI and Tool Skills
  Active and effective use of Artificial Intelligence in the daily workflow, as well as familiarity with CRMs (e.g. HubSpot) and management/ERP software (e.g. Teamwork).
• Foreign Languages
  Excellent written and spoken English, needed to manage international projects and stakeholders.
• Attitude and Soft Skills
  A high degree of autonomy, problem-solving skills, a cross-functional approach and an aptitude for managing and coordinating internal resources in the future.

What We Offer

• Contract and Compensation: Employment with a gross annual salary in line with experience (€40,000 - €50,000), or an ongoing freelance collaboration (with an Italian VAT number).
• Career Path: A structured onboarding plan with a potential move to the role of Team Manager, following a mutual performance review.
• Flexibility and Autonomy: A company culture based on trust, smart working, flexible hours and a focus on achieving objectives.
• Innovation and Training: Access to training platforms (Learn) and ongoing support on new technologies and AI tools.

Privacy Notice and Application Management (Legal Compliance: GDPR & Italian Legislative Decree 216/2003)
This recruitment is open to candidates of all genders, pursuant to Italian Legislative Decrees No. 198/2006, No. 215/2003 and No. 216/2003, without any discrimination based on sex, age, sexual orientation, race, ethnic origin, religion, disability or personal beliefs.
Processing of Personal Data (GDPR EU 2016/679): The personal data contained in the CVs submitted will be processed by OTO Agency Srl, as Data Controller, solely for recruitment purposes and for the time strictly necessary to manage the open position. Candidates are asked not to include special categories of data (e.g. relating to health) unless strictly relevant. For more details on data processing or to exercise the rights provided for by Articles 15-22 of EU Regulation 2016/679 (access, rectification, erasure), please consult the full privacy notice on www.oto.agency.

How to Apply

Interested candidates can send their up-to-date CV through the "Work With Us" form on the company website www.oto.agency.