An SEO and GEO agency works on your company’s visibility both in traditional search engines (Google) and in the answers generated by artificial intelligence (ChatGPT, Perplexity, Gemini). These aren’t two separate worlds: SEO builds the foundations (structure, content, authority) that GEO also relies on — the discipline that optimizes content to get cited by generative AI when it answers your customers’ questions.

The shift is already underway: according to industry forecasts, by the end of 2026 traditional search volume could drop by up to 25% because chatbots and AI assistants answer directly, without sending the user to a website. Classic SEO will still generate the majority of traffic in the medium term (60-75% of searches), but the share covered by GEO is growing faster than any other channel.

The work is built on three levels, from technical foundations to visibility in AI answers.

Technical & On-Page SEO

Site structure, speed, meta tags, content optimized for the queries your customers actually search for: the foundation without which neither Google nor generative AI has a reason to reward you.

Content & Authority

Content that directly answers your audience’s questions, with verifiable data, citations and sources: it’s the most effective tactic for getting cited by both Google and generative AI.

GEO Optimization

Content structured to be extracted and cited by generative engines: the right techniques can increase a piece of content’s visibility in AI answers by up to 40%.

Many companies hear about GEO and worry that SEO has become pointless. It hasn’t: SEO remains the channel that generates most of today’s traffic, and content well optimized for Google is also the best foundation for being cited by generative AI.

Among the most used AI chatbots in Italy, ChatGPT holds 65% of the market, followed by Gemini (16%), Copilot (8%) and Perplexity (7%). Ignoring GEO today means being invisible on a channel growing faster than any other, but building it without solid SEO foundations is like building without a foundation: an agency that works on both fronts protects you from both risks.

The main phases of our method:

• Technical audit: we check the site’s structure, speed and indexability.
• Keyword & intent research: we find out what your customers actually search for, today and in AI-directed queries.
• Answer-first content: we write content that answers the question immediately, backed by verifiable data and sources.
• GEO-ready structure: we organize content so generative AI can extract and cite it.
• Link building & authority: we build the trust signals Google and AI use to evaluate a source.
• Monitoring: we measure both Google rankings and citations earned from generative AI.

We don’t stop at the first ranking: we track results over time and adapt the strategy as algorithms change — both Google’s and the generative engines’.

The cost depends on your website’s starting point and how competitive your industry is: an initial audit with a roadmap is a different investment than an ongoing content SEO and GEO optimization program. Generally, it starts with a consultation to define a tailored plan before committing to a long-term program.

In terms of timing, SEO typically takes a few months before showing stable ranking results; GEO, being a more recent discipline, can show early signs of citation in AI answers more quickly, but still requires constant monitoring, because generative engine algorithms change often.

1. What is GEO and how is it different from SEO?

SEO optimizes for traditional search engines (Google). GEO optimizes to get cited by generative AI (ChatGPT, Perplexity, Gemini) when it answers user questions.

2. Do I have to choose between SEO and GEO?

No: GEO is built on the foundations of SEO. Content well optimized for Google is also the best foundation for being cited by generative AI.

3. How much does an SEO & GEO strategy cost?

It depends on your starting point and industry: it generally starts with a consultation to define a tailored plan before committing to an ongoing program.

4. How long does it take to see results?

SEO typically takes a few months for stable results; GEO can show early signs more quickly, but requires constant monitoring.

5. How is GEO success measured?

SEO and GEO aren’t two alternative strategies: they’re two sides of the same visibility — today’s on Google, tomorrow’s in AI answers. Tell us about your project and we’ll help you figure out where to start.