A Google Ads and Meta Ads agency manages both advertising channels together with a single strategy instead of two disconnected projects. Google Ads captures people already actively searching for a product or service; Meta Ads (Facebook and Instagram) builds demand among a targeted audience that isn’t searching yet. Used together, with a coordinated budget, they generate more results than the sum of their parts.

Many businesses start with paid search alone, without a plan that also integrates social — that’s exactly the gap coordinated management closes.

The work is built on three levels, from strategy to measuring results.

Channel Strategy

Google Ads and Meta Ads don’t play the same role: the first captures existing demand (active search), the second builds future demand (interest and behavior targeting). We define each channel’s role before setting up a single campaign.

Campaign Setup & Management

Search, shopping, display and remarketing on Google; Facebook and Instagram with precise targeting on Meta — with copy and creative designed for each channel, not recycled from one to the other.

Unified Optimization & Reporting

Budget shifted between channels based on real results, with a single reporting view that shows the full picture, not two disconnected dashboards. This naturally integrates with SEO, since a well-ranked site also makes paid advertising more effective.

The most common mistake among small and mid-sized businesses is managing Google Ads and social as two separate departments, often with different budgets and goals that don’t talk to each other. The result is advertising that competes with itself instead of working together: the same audience might see an ad on Instagram and, days later, search for the brand on Google — a journey that needs to be measured as a whole.

A concrete example of this approach is the work we do for Renault Trucks Italia, a B2B client in the automotive sector: a lead generation strategy that coordinates Meta Ads (around €3,000/month) and Google Ads (around €1,500/month), launched in April 2026, with both channels playing distinct roles but measured together.

The main phases of our method:

• Analysis & goals: what advertising needs to generate for your business — leads, sales, bookings.
• Channel strategy: the role of Google Ads and Meta Ads in the funnel.
• Setup & launch: campaigns, copy and creative on both channels.
• Ongoing optimization: budget shifted to where it actually converts.
• Regular reporting: clear data, not just impressions or clicks.

We don’t stop at launch: campaigns need constant optimization to stay effective over time.

Budget depends on your industry and goals: it usually starts with a test budget on both channels, then scales based on what generates measurable results. Management costs also vary depending on campaign complexity and the number of active channels.

In terms of timing, Google Ads generates traffic right away; fully optimizing campaigns across both channels typically takes a few weeks to stabilize.

1. Is Google Ads or Meta Ads better?

They’re not alternatives: Google Ads captures existing demand, Meta Ads builds future demand. The right combination depends on your business goals.

2. How much budget do I need to start?

It depends on your industry and goals: we start with an analysis to define a test budget, then scale based on what works.

3. How long before I see results?

Google Ads generates traffic right away; campaign optimization typically takes a few weeks to stabilize.

4. Do you handle remarketing too?

Yes, on both channels, so you don’t lose people who have already shown interest in your business.

5. Do you also handle copy and creative?