Generative Engine Optimization (GEO): get found when AI is the one answering, not Google.

Generative AI is becoming the first place people go to search for information, products and suppliers. And it answers with a summary, citing a handful of chosen sources. You’re either among those sources, or you’re invisible.

This isn’t a forecast: Gartner estimates a 25% drop in traditional search volume by the end of 2026, shifting precisely toward AI assistants. Whoever gets found in generative answers today builds an advantage that’s hard to catch up on.

The point is classic SEO isn’t enough anymore. Ranking first on Google still matters, but it doesn’t guarantee you’re the source AI chooses to cite. That takes different work: GEO.

Generative Engine Optimization is the set of actions that make your content readable, trustworthy and citable by generative AI. At OTO we treat it as its own discipline, with a structured method.

Concretely, here’s what we do:

GEO Audit

We measure whether and how AI cites you today, and where you’re losing visibility

Content Optimization

We restructure copy and data to make it the answer AI chooses

Structured Data and Schema

We make your site “machine-readable” for generative engines

Off-Site Authority

We build the trust signals AI uses to select its sources

Citation Monitoring

We track how often and how ChatGPT, Perplexity and Gemini mention you

We don’t improvise and we don’t sell hot air. We work step by step, with concrete actions and measurable data.

• Diagnosis — we analyze your presence in AI answers and identify the gaps against competitors.
• Strategy — we define the topics you want to be the cited source for, and the plan to get there.
• Execution — we optimize content, structure and data with our approach that combines artificial intelligence and human specialists.
• Measurement — we monitor citations and iterate, because GEO is ongoing work, not a one-off.

Our Knowledge Brain — the AI system we use to run the work — lets us move faster and more precisely than a traditional agency, without losing human control over quality.

• More citations in ChatGPT, Perplexity, Gemini and Google AI Overview answers
• Visibility with customers who no longer go through Google today
• A competitive advantage over competitors still ignoring the problem
• Clear data on how much and how AI talks about your company

According to Princeton’s academic study on GEO (ACM SIGKDD 2024), generative optimization techniques can increase a source’s visibility in AI answers by up to 40%. That’s the ground we work on.

We’re a marketing agency that has put AI inside how it actually works, not just in the pitch. We built an internal system — the Knowledge Brain — that we use every day, and we apply to clients the same logic we used to optimize ourselves.

In other words: GEO isn’t a new buzzword for us to put on the homepage. It’s something we do, with method, and something we know how to measure.

Want to know if AI is already citing you? Find out with us.