eCommerce Consulting for Companies That Want to Grow and Sell More

An eCommerce platform isn’t just a site to sell online. It’s a complex digital ecosystem, one that needs to be built on sales strategy, data, user experience and integration between marketing and technology.

OTO Agency’s eCommerce consulting supports you through every phase, from analysis to growth, with a strategic, results-oriented approach.

Specialized eCommerce consulting is essential when:

• You want to launch a new eCommerce store and don’t know where to start
• Your eCommerce store already exists but isn’t generating enough sales
• You want to improve conversion and the user experience
• You need a consistent omnichannel strategy across eCommerce, social and advertising
• You need to integrate your eCommerce store with CRM, ERP or automation tools
• Your internal team needs expert guidance to avoid strategic and operational mistakes

Strategic analysis and technical audit

• Analysis of the eCommerce store’s current state (technical, UX, SEO, CRO)
• Study of the target audience and competitors
• Platform review (Magento, Shopify, WooCommerce, etc.)
• Identifying critical areas and opportunities

Digital strategy and positioning

• Defining business goals and priority channels
• Studying the sales funnel and customer journey
• Acquisition, conversion and loyalty strategy

User experience and conversion optimization

• Review of the user experience (UX) and user interface (UI)
• Behavior analysis with web analytics and heatmap tools
• Optimization of product pages, checkout and navigation

Integration with external tools

• Integration and optimization with CRM, marketing automation, ERP
• Synergy between eCommerce, social advertising and Google Ads
• Marketing process and order management automation

Support for growth and scalability

• Defining a sustainable growth roadmap
• KPI monitoring and advanced reporting
• Ongoing consulting to adapt to market changes

Need to build or migrate an eCommerce platform? Discover our eCommerce development service.

A strategic, measurable approach
Every activity is guided by data, concrete goals and clear KPIs. Our consulting is based on real results, not opinions.

Cross-industry experience
We’ve worked on eCommerce projects across various industries: fashion, food, retail, B2B, services. Every strategy is tailored to your specific market’s needs.

A multidisciplinary team
UX designers, developers, digital strategists, SEO specialists and advertising experts work together toward a single, integrated vision.

• Companies that want to launch an eCommerce store from scratch, avoiding costly mistakes

• Businesses with an eCommerce store that’s active but underperforming
• Brands that want to scale sales and improve their digital funnel
• Marketing and IT teams that need a strategic partner

1. Brief and initial analysis of goals, target audience and competitive landscape
2. Technical and functional audit of the existing platform
3. Strategy definition and operational priorities
4. Operational support and ongoing assistance over time

Tell us about your eCommerce project. OTO Agency supports you with a strategic, results-oriented, personalized approach tailored to your industry, goals and resources.

How much does eCommerce consulting cost?

The cost varies depending on the project’s complexity, the stage you’re at (launch or optimization) and your goals. We provide personalized quotes after a preliminary analysis.

How long does a consulting project take?

The duration depends on the scope of the work. Some audits and strategies take shape in 3-4 weeks, while ongoing projects run for several months with continuous support.

Do you also work on existing eCommerce stores?

Yes, we work on active eCommerce stores to optimize their performance, improve the user experience and increase conversions.

Which platforms do you work with?

Magento, Shopify, WooCommerce, PrestaShop, but we can also support custom solutions.