Our Brand Identity service will help you build a solid connection with your potential and existing customers.

“Brand identity” refers to the whole set of visual and communication elements that define how your brand is perceived by your audience, and that therefore also shape your company’s reputation.

Brand identity plays on an instinctive, deep-seated perception tied to emotions: your brand’s identity can spark positive or negative feelings in your audience, a sense of trust or distrust, liking or dislike.
That’s why defining a consistent, well-structured brand identity that expresses your personality and represents you at your best is something you should never underestimate.

How you shape your brand, the images you choose, the values you tie it to — that’s what sets you apart from your competitors; it’s what can decisively shape how your customers perceive you and affect purchasing behavior.

Before thinking about your brand’s name, even before creating its logo, to shape your brand identity we first focus on defining who you are: what does your brand do? What do you want to represent? What values do you want to convey? Who is your audience? What do you offer that’s different from other companies?

Only after answering these crucial questions can we move on to shaping your brand identity in detail.

If we’re just refreshing your brand’s image, we can skip this step; but if we’re helping you start from scratch, a key moment has arrived: naming your business.

It’s about coming up with a unique, creative, catchy name that represents you at your best and conveys the right message; at this stage we also check whether any domains or trademarks already exist under the same name.

At this point, with the groundwork laid, we can move on to the visual side, designing the logo, the most distinctive graphic element of your company image, a crucial piece in defining your brand identity.

Our creative designers’ expert hand steps in to give shape to your values and your identity with a logo that’s simple, engaging and clear.

Once the logo is designed, we move on to defining the various elements of your corporate design and its coordinated visual identity: website theme, typefaces, colors, images, business cards, promotional items, brochures, packaging.

All these visual elements need to be related to one another and consistent. At this stage we also define a set of guidelines your brand must follow in managing online and offline communication.

Among the visual guidelines, we also include rules for managing your writing style: when building your brand identity, it’s essential to establish what voice and tone of voice to give your brand.

Your writing style and way of expressing yourself can vary depending on your field, your audience and your goals: what matters is that the voice stays consistent across every communication channel.

We know just how crucial brand identity is in any company strategy: that’s why our team includes creatives, copywriters and designers who focus specifically on defining it.

We work every day alongside companies that want to develop their own brand identity with a highly professional, fully customized approach: we’re right there with you, guiding you toward success.

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