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Are you a business owner, a marketer or an executive? Get to grips with digital marketing by undergoing a genuine transformation. Marketing Performance Blueprint offers integrated strategies that let you grow in an increasingly connected world, achieving measurable business results.
Rapidly boost your company’s growth and embrace a new era of digital marketing by applying the Laws of Marketing Performance described in the Marketing Performance Blueprint guide.
The challenges of modern marketing
Discover how to embrace digital transformation by closing the gaps in skills, technologies, strategies and results.
An innovative perspective on marketing
Build a cutting-edge marketing team and create training programmes that foster professional growth.
Marketing and its strategies
Learn how to create a connected customer experience, skilfully managing the marketing technology landscape.
Marketing and its technologies
You will be able to carry out a marketing assessment and build a scorecard to track the progress of your chosen strategies.
Download the first chapter of Marketing Performance Blueprint for free
Are you a marketer, executive or business owner ready to turn data into knowledge and revenue into success?
We have a surprise for you: the first chapter of the Italian edition of “Marketing Performance Blueprint” is now available as a free download. This is your chance to get a taste of the guide that explains how to achieve a genuine digital transformation.
Discover the Laws of Marketing Performance and start mapping out integrated strategies for concrete business results.
WHAT READERS SAY
Marketing Performance Blueprint is the handbook for anyone who aspires to become a true marketer, and much more.
Sergio
Marketing Performance Blueprint made me realise how many possibilities the digital world offers, and what they are.
Simone
A true “guide” to building an effective, performance-driven marketing organisation.
Leonardo
Paul Roetzer
Founder and CEO of PR20/20 and of the Marketing Artificial Intelligence Institute, he has worked with HubSpot and written several marketing books (including Marketing Performance Blueprint).
A consultant and keynote speaker, he has helped hundreds of companies and start-ups find the right marketing strategy and improve their performance.
Giorgio Ghisalberti
Giorgio Ghisalberti is a digital entrepreneur with a passion for reading and a boundless love of digital marketing.
He decided to translate Paul Roetzer’s Marketing Performance Blueprint, convinced that this way of thinking and acting is useful to far more than just business owners or marketing professionals.
