How to win new leads through SEO and an integrated digital marketing strategy.
The Socaf story
How can we guarantee a steadily growing number of leads without increasing the investment budget?
Socaf’s sales department is the company’s strongest asset, turning leads into closed sales. What was needed, then, was more leads coming in at the top.
SEO OPTIMISATION
REPUTATION
TRAFFIC GROWTH
Who is Socaf?
Socaf S.p.A. manufactures industrial cleaning machinery for B2B customers.
Founded in 1982, Socaf has served over 30,000 customers with consultancy, sales and rapid on-site support, backed by a constantly updated product range that keeps pace with the best technology available worldwide.
Today the company employs 64 people and reports revenue (on an upward trend) of more than 16 million euros.
The solution we found
The first phase saw us redesign the socaf.it website with SEO in mind, improving the user experience and enriching the site with valuable content.
It was the creation of that new content, focused on the products and services Socaf offers and written using the most current SEO techniques, that allowed us to climb Google’s rankings.
What does that mean in practice? Being found more easily by customers.
Once that work was under way, we moved on to activating:
- continuous monitoring of the website’s rankings for the keywords that mattered
- Google Ads campaigns for the main product categories.
That approach let us work at the same time on short-term results (with Google Ads) and long-term benefits (with SEO).
The Google advertising campaigns were monitored and optimised continuously by our team.
Close attention to the data allowed us to spot any plateau or dip in performance and step in promptly to bring results back in line with the objectives set
Results achieved
Today Socaf ranks among the top 3 companies in its sector for online visibility and continues to reap the benefits of the work done.
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The project in brief
Today Socaf ranks among the top 3 companies in its sector for online visibility, a result built by working on Google Ads (short-term results) and SEO (long-term benefit) together.
Success Stories
Learn about our success stories and be inspired by the results achieved by our customers.
