The Oki Doki story

Oki Doki is a leading producer of video spots for cinema, known for its compelling trailers. Over time it has broadened its expertise to include advertising campaigns and corporate films.

More recently it launched a new venture, Oki Doki Rent, specialising in the hire of audio and lighting equipment, further consolidating its presence in the sector.

Oki Doki represents a fusion in which every member plays a fundamental role in shaping their stories collectively.

That talent runs from the inventive minds of its writers to its visionary directors, by way of determined producers and skilled technicians, through to precise editors and dedicated educators. Each individual contributes significantly to the success of the projects.

Oki Doki is made up of several operating entities:

• Independent film production
• Creation of advertising and digital content
• Corporate communication specialists
• Hire of technical audiovisual equipment
• A cultural association dedicated to promoting education and visual culture.

A network of interconnected businesses orbiting the audiovisual sector, designed to meet a range of production and logistical requirements.

An agile, flexible structure, able to guide clients through every stage of the process and to give personal attention to every creative and production detail, thanks to its organisation into specialist divisions.

With the expansion of its portfolio of activities, Oki Doki saw a proliferation of operating units, each identified by its own distinct sub-brand. That structure created growing organisational complexity, making a process of reorganisation essential in order to make its communication more effective, both inside the company and outwards. The aim of that realignment was to bring out the specific characteristics and expertise of each individual division.

At the same time, Oki Doki faced a strategic fork in the road in the management of its digital space: whether to rebuild its website entirely, bringing the three existing corporate entities together on a single platform, or to keep their online presences separate to reflect the autonomy of the various sub-brands.

That choice would not only shape how clients perceived the brand but would also determine the way the company communicates and manages its interactions with different stakeholders, optimising navigation and access to the information specific to each area of business.

To meet the challenges presented by the expansion and diversification of Oki Doki’s activities, we defined and implemented a new brand architecture.

The first thing we did was introduce a complementary payoff, “weareokidoki“, which plays key roles in restructuring the brand’s communication:

• brand positioning: with “weareokidoki” we position Oki Doki as a united, cohesive group, promoting an image of integration and synergy between its different operating units;
• integration of the sub-brands: the new payoff reinforces the idea that each sub-brand is a fundamental element of the group, underlining the importance of how they interrelate and the unique contribution each makes to the overall success;
• consistency in communication: through this strategy we adopt and promote a coherent corporate tone of voice, ensuring that every point of contact with the public clearly reflects Oki Doki’s values and identity.

Our work for Oki Doki was crucial in creating and maintaining a visual and narrative coherence that unifies all its communication under a single branded umbrella. That significantly improved the clarity of its communication towards clients and strengthened the perception of Oki Doki as an innovative leader in its field.

The visual identity was applied across the logos of the individual sub-brands.

• New website

Oki Doki’s website, weareokidoki.it, was completely rebuilt by us in terms of both design and content. That restyling was conceived to reflect the new brand architecture and to improve the user experience through a visually striking, intuitive interface.

The rebuild included implementing smoother navigation, allowing users to find the information they need easily and reflecting the brand’s efficiency and modernity. We also optimised the content for better readability and engagement, using clear, direct language that mirrors the Oki Doki brand’s tone of voice.

For the design, we chose a contemporary look using colours and imagery consistent with Oki Doki’s visual identity, reinforcing the brand’s image as a creative, innovative leader in the audiovisual sector. Those design choices not only improve the site’s aesthetics but also make it easier for users to engage with the various services Oki Doki offers, from corporate films to technical equipment hire.

In short, the new website is emblematic of Oki Doki’s new digital strategy, designed to support the company’s expansion and improve communication with clients and partners.

The new strategy has transformed Oki Doki’s communication. The decision to consolidate the websites into a single multifunctional platform simplified the user experience and made its communication more effective.

A layout centred on video spots gave proper weight to the company’s core business, while a clear distinction between the services offered made it easier for clients to understand them and engage.

On this project OTO Agency put into practice its own conviction that the heart of a successful digital transformation lies in the synergistic integration of technology, brand strategy and communication.

Through that approach, we guided Oki Doki along a path of digital renewal that touched every aspect of their business.

Starting from the foundations, we worked closely with Oki Doki to understand their digital requirements and ambitions thoroughly. Our objective was to turn those visions into tangible reality, taking the brand to new levels of digital success. Through the use of advanced technology and focused communication strategies, we strengthened their online presence, significantly improving their interaction with their audience and increasing their resonance in the market.