The Minifaber story

Minifaber S.p.A. is a long-established company in the province of Bergamo, Italy, specialising in cold metal forming and the production of complex components. Over more than 65 years in business, it has built a solid international reputation through its attention to quality, innovation and a strong team spirit.

Despite that success, Minifaber felt the need for change in order to express its evolution and the value of the people who are part of it more clearly. The rebranding was the first step, but the real objective was to turn it into an opportunity for shared growth.

For that reason, the company chose to start from the inside, involving its employees before addressing the market at all. It was a strategic move that OTO Agency turned into concrete action, guiding Minifaber through a clear and engaging internal communication programme.

Minifaber has always had a company culture built around its people, with strong bonds between employees and constant attention to their wellbeing. However, to do full justice to the company’s growth and strengthen its identity, the active support of the team was needed.

The rebranding could not be just a change of image: it needed a strategy that would make every employee an integral part of the new direction.

OTO Agency took on that challenge, designing an action plan that made the change tangible, understandable and shared by everyone.

To ensure both emotional impact and genuine involvement, OTO Agency structured the project in three phases:

1. Rebranding

Minifaber had already redefined its visual and strategic identity. OTO translated that transformation into effective communication, aligning the corporate image with how the company was perceived internally.

2. Company event

The heart of the project was the internal event, where employees discovered the company’s new direction and their own key role in its future. OTO Agency handled the entire production, creating an engaging and original format.

3. Video content and storytelling

OTO produced two films screened for the first time during the event, both designed to strengthen the sense of belonging and bring Minifaber’s new identity to life:

• an emotive, participatory film, which gave employees a voice by gathering their own answers, in a single word, to the question “What does Minifaber mean to you?”. A collective account that made the company’s own people an integral part of the change.
• a cinematic rebranding film, which turned the rebranding into a powerful visual experience: Minifaber itself, through the work of its own technicians, physically creates its new logo, turning it into a work of art, a one-off piece. A concept tied closely to the payoff Metal Masterpieces, underlining the union of manufacturing excellence and corporate identity.

Through this content, OTO made the value of the change tangible, turning the rebranding into an engaging and memorable experience.

Minifaber chose to invest in its own people to build its future.

The event and the content produced with OTO Agency had a significant impact: Minifaber successfully communicated the change and strengthened its company culture, turning employees into the first ambassadors of the new identity.

OTO showed that an effective rebranding is not limited to the visual side, but is built through a solid strategic plan, concrete actions and communication that genuinely involves people.

With OTO’s support, Minifaber turned a corporate change into an experience of collective growth, proving that the real value of a company lies in the people who make it great.

Minifaber chose to invest in its own people to build its future.

The event and the content produced with OTO Agency had a significant impact: Minifaber successfully communicated the change and strengthened its company culture, turning employees into the first ambassadors of the new identity.

OTO showed that an effective rebranding is not limited to the visual side, but is built through a solid strategic plan, concrete actions and communication that genuinely involves people.

With OTO’s support, Minifaber turned a corporate change into an experience of collective growth, proving that the real value of a company lies in the people who make it great.