The CED Ingegneria story

Founded in 1963 in Bergamo, Italy, the firm stood out from its earliest years for the significance of the projects it delivered, among them the care home in Albino and the cinema in Madone. In 1967, work with the Invernizzi and Lediberg companies marked its entry into the industrial sector. With the arrival of the engineer Luigi Mora in 1979, the firm expanded into civil engineering too, as its first water treatment plant in Massa Carrara demonstrates.

Continuous growth led to the founding of CENTRO DISEGNO in 1988, which would become CED INGEGNERIA in 1992. Work with well-known brands such as Brembo consolidated its position in the market. The firm also explored new international horizons with projects in Germany, Luxembourg and Switzerland in 1993. Collaboration with world-renowned architects such as Mario Botta and Norman Foster, which began in 1994, marked another successful chapter.

Today, CED INGEGNERIA is a reference point in engineering design, with a team of 50 designers serving clients across a range of sectors. Its orientation towards research, innovation and creativity makes the firm an ideal partner for businesses looking for expertise and reliability.

The objective was for CED INGEGNERIA and its team to be seen as a forward-looking practice, highly professional yet at the same time open to dialogue, collaborative and close to the needs of businesses and individuals alike.

The project began with a strategic analysis of CED Ingegneria and its services, to capture the brand’s starting position relative to its market.

Through online strategic analysis we explored several crucial facets of the business. A SWOT analysis gave a clear view of the firm’s strengths, weaknesses, opportunities and threats. At the same time, analysis of the brand, the website, the market and its competitors produced a precise picture of the landscape CED INGEGNERIA operates in.

That thorough examination was essential in understanding how competitors were positioned and in developing a positioning strategy for the client, making the website the central engine of its online communication.

The website was another fundamental area of work. Recognising that it is the beating heart of CED INGEGNERIA’s digital presence, it was thoroughly rebuilt.

With the aim of improving navigation, usability and ease of access to information, the site’s new design was conceived to reflect the firm’s current identity. The need to present and explain the firm’s offering and its expertise, and to win new leads, was central to the site’s development, with particular attention paid to integrating the right tools to meet those objectives.

The strategy did not stop there, however. Aware that an effective website needs a solid digital marketing strategy behind it, we developed a marketing plan divided into two key phases.

The preparation phase, fundamental in defining the tools and content required, included creating a content strategy, reviewing and updating the site, and proposing a reorganisation of its digital marketing tools. Particular emphasis was placed on harmonising the lead management strategy, essential to ensuring every prospective client is handled properly.

The following phase centred on the active use of digital channels to create interest and strengthen CED INGEGNERIA’s position in the digital market. Consistency and coherence were the watchwords, ensuring that every action taken reflected the commercial and strategic objectives identified at the outset.

Through an incremental programme, the roll-out of channels and activities can be adapted to changing requirements, ensuring CED INGEGNERIA always keeps pace with a fast-moving digital world.

The site went live in mid-March 2023. The first result achieved was growth in organic traffic.

That is not a success to be underestimated. Rising organic traffic means an ever-greater number of users are reaching the site through search engines, drawn by relevant, valuable content.

It is a clear sign that the SEO strategies adopted and the optimisation of the content are bearing fruit. Growth in this area not only increases the firm’s visibility but also shows that CED INGEGNERIA has succeeded in positioning itself as a reliable, authoritative source in its field.

More significant still is the improvement in keyword rankings, a crucial indicator of how effective an SEO strategy is.

Keywords ranking in the Top 3, Top 10 and Top 20 are a barometer of digital success. The fact that CED INGEGNERIA has seen growth in all three of those categories indicates not only a robust online presence but also growing prominence in its field.

Top 3 keywords in particular are the ones that tend to collect the majority of clicks, ensuring the firm’s content is not only seen but also regarded as among the most relevant in the sector.

Every improvement in organic traffic and keyword rankings is the fruit of countless hours of analysis, strategy and implementation.

CED INGEGNERIA is without doubt charting a successful course in the digital landscape, ready to navigate and meet the challenges ahead.