CRM and marketing automation specialist

The person we are looking for will be responsible for creating and developing the best strategies to help companies increase customer lifetime value, streamline processes and improve profitability, through the use of the main marketing automation platforms.

• Because we are an agency with important growth targets
• Because we work with major brands and companies from different sectors that provide constant challenges and food for thought
• Because we take care of people
• Because we already have an entry and growth plan ready for you
• Because we guarantee we can provide you with customised training
• Because you will find a collaborative and stimulating working environment
• Because we offer performance bonuses
• Because we also like to have fun together, organise team building activities and not take ourselves too seriously
• Because you can work some days remotely

• Designing and developing activities aimed at automating the marketing and sales processes of B2B and B2C companies;
• Creating and deploying the best CRM strategies with the goal of improving customer experience and lead conversion performance;
• Overseeing all the activities for the implementation and maintenance of our customers' CRM platform.

• Business Process Analysis
• Mapping the initial situation regarding our customers' lead management flows;
• Operational development of the design and implementation of the identified CRM strategy;
• Analysis of target audience, buyer personas, competitors and customer journey;
• Development and implementation of the customer journey with a view to converting leads into customers through specific and targeted marketing strategies;
• Operational set-up of email marketing/marketing automation software and related automation flows;
• Creation and implementation of the Lead Scoring strategy;
• Creation and implementation of Lead Management processes;
• Identification of strategies to improve the use of the CRM: Implementations of pipelines, workflows, etc;
• Analysis and segmentation of the customer database;
• Creation of profiled DEMs with a view to retaining and securing the loyalty of existing customers;
• Design and implementation of sales funnels;
• Definition of editorial plans for email marketing campaigns, possibly in cooperation with the communications team and the customer;
• Designing and managing email marketing campaigns for customers, email automation flows and marketing automation activities;
• Optimisation of email marketing campaigns to maximise performances in relation to the objectives agreed with the customer;
• Creation of customised Dashboards and analysis of key KPIs;
• Customer training on the use of CRM
  Participation in internal meetings for new project start-ups;
• Participation in meetings with customers for the presentation of reports and discussion of the results with the customer;
• Participation in internal meetings with the team for updates and alignment on projects.

• At least 2 years' experience in an agency or as a freelancer;
• Knowledge of digital communication tools, market and trends.

• Certifications issued by CRM platforms
• An aptitude for teamwork and autonomy in personal assignments
• Good organisational skills
• A desire to learn and improve
• Strong listening and interpersonal skills
• Excellent communication skills (oral and written) to individuals and groups
• A focus on customer satisfaction
• Planning, synthesis and follow-up skills
• Knowledge of the English language
• Availability for short- and medium-haul travel