A lead generation agency builds a process that generates qualified leads for a business on an ongoing basis — not an isolated spike in inquiries, but a steady flow to build your sales pipeline on. This applies to B2C, and often even more critically to B2B lead generation, where each contact carries much higher value and needs to be handled with care.

Content, advertising campaigns, website and CRM need to work together: a single isolated channel rarely generates enough qualified leads on its own. A company that runs campaigns without a method risks filling its CRM with contacts the sales team can never actually convert.

The work is built across four areas, integrated rather than run as isolated channels.

Defining the Qualified Lead

Before choosing any channel, we define exactly who we want to reach: not every submitted form has the same value, especially in B2B, where the sales cycle is long and each contact is worth a lot.

Targeted Advertising Campaigns

Google Ads, Meta Ads and LinkedIn Ads, chosen based on the real target, not switched on across the board. This integrates with our Google Ads and Meta Ads work.

Landing Pages & Forms That Convert

Designed to qualify the contact, not just collect it — the difference between a submitted form and a real sales opportunity is often decided right here.

CRM Integration

No generated contact gets lost: leads are managed and nurtured over time through the company’s CRM.

In Bergamo, we run five different lead generation projects across different channels and industries: Google Ads and SEO campaigns for Multisales, Google Ads campaigns for Food Consulting, Google Ads and social ads for GoingDutch, advertising campaigns designed to capture larger, more qualified business leads for Libemax, and coordinated organic and paid presence for Vanoncini.

In Rome, for Renault Trucks Italia, a B2B client in the automotive sector, we manage a strategy that coordinates Meta Ads and Google Ads to generate qualified leads for the sales network.

Six different projects, confirming that lead generation only works when it’s designed around a company’s real target — not a generic campaign template.

The main phases of our method:

• Defining the qualified lead: who we actually want to reach.
• Choosing channels: Google Ads, Meta Ads, LinkedIn, depending on the target.
• Landing pages and forms, designed to convert, not just collect data.
• CRM integration: no contact gets lost.
• Ongoing optimization: cost per lead and quality, not just volume.

The work doesn’t end when the campaign launches: lead generation requires constant optimization to stay effective over time.

In B2B, lead volume matters less than lead quality: each contact represents a high-value opportunity, but with a sales cycle that can last months. That’s why B2B lead generation requires a more precise target definition, forms that qualify from the very first contact, and patient CRM-driven nurturing — not just ad campaigns that maximize click volume.

1. What does a lead generation agency actually do?

It builds a process that generates qualified leads on an ongoing basis: advertising campaigns, landing pages, CRM integration.

2. What’s different about B2B lead generation compared to B2C?

In B2B, each contact is worth more and the sales cycle is longer: qualification and nurturing matter more than the number of contacts generated.

3. How much does a lead generation project cost?

It depends on channels and goals: it generally starts with a test budget, then scales based on what generates measurable qualified leads.

4. Does the service include CRM to manage contacts?

It works closely with your company’s CRM: leads generated need to be managed and followed up over time, not left in a separate spreadsheet.

5. Do you only work with local companies, or remotely too?