Web Analytics Consulting for Companies

A digital strategy can’t be based on gut feeling. It needs a system for collecting, analyzing and interpreting data able to guide operational decisions and measure the effectiveness of actions.

OTO Agency’s web analytics consulting helps companies and marketing teams get clear insight and build genuinely useful dashboards, connecting data to business goals.

Specialized web analytics consulting is essential when:

• You’ve launched digital campaigns but can’t measure their return
• Internal reports are fragmented and don’t offer a unified view
• You want to understand user behavior on your site or e-commerce store
• You need to set up a data-driven marketing strategy
• You’re migrating to GA4 or need advanced customization

1. Audit and Initial Analysis

• Review of the current tracking setup
• Analysis of available data quality
• Identifying issues and areas to improve

2. Defining KPIs and Measurement Goals

• Alignment with business goals
• Choosing personalized metrics and KPIs
• Creating a consistent measurement plan

3. Technical Implementation

• Advanced setup of Google Analytics 4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag
• Tracking events, conversions, funnels, scroll, clicks
• Advanced e-commerce setup (GA4 + Enhanced Ecommerce)

4. Custom Dashboards and Reports

• Building dashboards on Looker Studio (formerly Data Studio)
• Automated, easy-to-read reports
• Segmentation by channel, device, campaign, goal

5. Training and Operational Support

• Hands-on support for the internal team
• Training on GA4, GTM, reading reports
• Ongoing support to adapt the strategy to the data

An integrated strategic and technical approach
We combine business vision and technical expertise. Every implementation serves the company’s goals, not tracking for its own sake.

Total personalization
We don’t use standard templates. Every client has different KPIs, funnels and channels. Our consulting adapts to your reality, not the other way around.

Experience on complex projects
We work with B2B and B2C companies, e-commerce, corporate businesses and organizations managing large-scale data, in highly competitive industries.

• Marketing teams that want to move from “gut feeling” decisions to data-driven choices

• E-commerce managers who want to optimize performance
• B2B companies that struggle to assess conversions on long funnels
• Company leadership that wants clear dashboards to evaluate ROI

1. Context analysis: we gather information on goals and tools already in use
2. Technical audit: we check what’s being tracked and what’s missing
3. Implementation: we set up tools, tags, pixels, goals
4. Visualization: we build readable, useful dashboards
5. Monitoring and optimization: we support the data’s evolution over time

If you want to make decisions based on real data, don’t settle for partial tracking.
With OTO Agency you have a partner able to analyze, implement and turn data into strategic value.

Contact us for an initial technical and operational discussion.