Simply being present on social media isn’t enough: getting concrete results takes a consistent, structured, business-goal-oriented social media strategy.

OTO Agency’s social media consulting helps brands and companies build an effective digital presence, able to generate visibility, relationships and conversions.

Strategic consulting is useful for you if:

• You have a fragmented or inconsistent social presence
• The content you publish isn’t producing tangible results
• You’re launching a new brand or product and want to start with a solid strategy
• Your internal team needs guidelines and training
• You want to integrate social media effectively with marketing and advertising

Analysis and audit of current presence

• Analysis of existing profiles and current performance
• Assessment of consistency across content, messaging and branding
• Benchmark and competitor analysis

Personalized social media strategy

• Defining SMART goals
• Choosing the most suitable channels (LinkedIn, Instagram, Facebook, TikTok, YouTube, etc.)
• Identifying buyer personas
• Tailor-made editorial plan
• Content strategy and editorial series

Tone of voice and visual guidelines

• Defining a tone of voice consistent with the brand
• Guidance for producing visual content and social copywriting
• Coordinated templates and graphic assets

Operational and training support

• Hands-on support for the internal team in managing channels
• Personalized training on tools, logic and trends
• Support with scheduling and publishing

A strategic, concrete approach
Every engagement starts from a clear strategy, real data and concrete goals. We don’t just “post” — we build a solid communication system.

Multidisciplinary expertise
Social strategy is integrated with branding, content marketing, advertising and performance. One partner, one integrated vision.

Method, support and independence
We guide you in defining the strategy, but we also make you independent in day-to-day management thanks to tools, processes and dedicated training.

• SMEs that want to manage social media strategically

• Growing brands that need a consistent, professional presence
• B2B companies that want to showcase their expertise on LinkedIn
• Marketing teams that want a social plan integrated with advertising and SEO
• Businesses that want to move from “random” management to a measurable strategy

1. Strategic Kick-Off

   Initial meeting to define goals and business context

2. Audit and Analysis
   Study of channels, benchmarks and performance
3. Strategy and Editorial Plan
   Delivery of the strategic document and operational calendar
4. Support and Training
   Hands-on support for the internal team, or outsourced support

5. Monitoring and Optimization
   

   Results analysis and monthly adjustments

Want to turn social media into a business tool? Contact us for an initial free analysis.

Let’s build together a social presence that’s effective, measurable and aligned with your goals.

How long does a social media consulting journey take?

On average, 4–8 weeks for the initial strategic phase, but ongoing monthly support can also be arranged.

Do you also offer operational management of social channels?

Yes. After the strategic consulting, we can take over content creation and publishing, or support your operational team.

Does the consulting also cover TikTok or YouTube Shorts?

Yes. If aligned with the target audience and business goals, we also include emerging platforms and vertical video formats.

Can you integrate the social strategy with ad campaigns?

Absolutely. OTO Agency integrates organic social media and paid campaigns for an omnichannel strategy.