An effective Google Ads campaign isn’t improvised. Getting measurable results takes a data-driven approach, a clear strategy and continuous KPI monitoring.

OTO Agency’s Google Ads consulting is designed for companies that want to acquire qualified traffic, reduce cost per click and increase conversions.

Trusting a team of Google Ads experts is essential when:

• Active campaigns aren’t producing results or are too expensive
• The cost per conversion is high
• You don’t have a clear targeting strategy
• You want to enter new markets or launch new products
• You need to integrate Google Ads with your overall marketing strategy

Full audit of active campaigns

• Analysis of data, costs and performance
• Review of the account, campaign structure and keywords
• Check of segmentation, extensions, geolocation and devices

Strategy and media planning

• Defining goals (lead generation, sales, traffic…)
• Identifying the most effective channels and networks (Search, Display, Shopping, YouTube)
• Research and selection of high purchase-intent keywords

Campaign setup and optimization

• Creating text and visual ads
• Effective structuring of campaigns, ad groups and keywords
• Setting up smart bidding strategies (Smart Bidding)
• Segmentation by device, location and time of day

Landing pages and conversion rate optimization

• Analysis and optimization of landing pages
• Integration with tracking tools and web analytics
• A/B testing on headlines, CTAs and content

Ongoing monitoring and transparent reporting

• Weekly KPI analysis (CTR, CPC, conversion rate, ROAS)
• Continuous campaign optimization
• Personalized, easy-to-understand reports

A strategic, not just operational, approach
We don’t just “manage” campaigns. We build advertising strategies integrated with your business goals.

Certified Google Ads specialists
Our team is made up of certified professionals with experience on complex B2B and B2C accounts.

A focus on real results
Every action is aimed at maximizing advertising ROI, increasing profitability and optimizing budget.

Cross-industry experience
We’ve worked on projects across various industries: eCommerce, services, manufacturing, tourism, education and more.

• Companies with active Google Ads budgets, but poor results

• SMEs and large companies that want to scale online acquisition
• E-commerce stores that need to improve sales and ROAS
• Startups and launching businesses looking for immediate visibility
• Agencies and internal marketing departments that want vertical support

1. Initial analysis: we understand the context, competitors and goals.

2. Strategy definition: we build a personalized media plan.
3. Management and optimization: campaigns actively managed and optimized based on data.
4. Reporting and continuous alignment: we work in synergy with the client.

Whether you’re starting from scratch or want to optimize existing campaigns, OTO Agency offers you complete strategic support.

Contact us for an initial free analysis and find out how we can help you reach your marketing goals with Google Ads.

How much does Google Ads consulting cost?

It depends on the account’s complexity and the number of campaigns to manage. OTO Agency offers tailor-made packages, with clear goals and expected results.

Can I improve the performance of already-active campaigns?

Yes. Targeted work on structure, keywords, ads and bidding is often enough to get better results with the same budget.

Do you also offer support for YouTube Ads or Google Shopping?

Absolutely. We cover every Google Ads network, including Video, Shopping, Performance Max and Display.

How long does it take to see results?

It depends on the goals and industry, but on average, within 2-4 weeks you see tangible improvements in traffic and conversions.