EMAIL MARKETING
Would You Like to Turn Your Website Visitors into Leads?
Would You Like to Push Undecided Customers to Complete Their Purchase?
Would You Like to Build Direct Contact with Your Audience? Email Marketing Can Help You with This and Much More.
One of the reasons to choose the email marketing route is that it guarantees a much higher ROI (return on investment) than other marketing channels: compared to other tools, it’s able to deliver more effective results in terms of user conversion.
How do you do email marketing correctly? How do you get the results you hope for?
Here we explain what email marketing is and how to use it the right way.
Email Marketing: What Is It?
Email marketing is a type of direct marketing that strategically uses emails to send communications and commercial offers to your audience.
The purposes can vary: through email marketing you can inform, launch offers or exclusive promotions on products or services, remind customers of an abandoned cart, or build loyalty or strengthen a direct relationship with your audience in order to increase sales while optimizing and speeding up the process.
Unlike other forms of marketing, email marketing doesn’t attract new users to your site — it strengthens the relationship with users you’ve already acquired.
When talking about email marketing, it’s also worth making a distinction, in particular between newsletters and DEM (direct email marketing):
- Newsletters: emails sent periodically to subscribers of a particular site or service;
- DEM: emails your company sends occasionally for commercial purposes to a preselected list of users, with graphics built specifically for the occasion.
But how can email marketing become a tool for building customer loyalty? What benefits does it offer?
The Benefits of Email Marketing
Email marketing is a very powerful promotional tool, increasingly at the heart of every company’s communication.
It offers numerous benefits:
- It enables instant communication
- It lets you build a one-to-one relationship with the user by personalizing the message based on the recipient
- It’s much less expensive than traditional advertising systems
- It lets you build a database with ease
- It lets you run tests to verify the message’s effectiveness
- It’s easy to track (you can easily calculate unsubscribes, click-throughs, bounced messages, bounce rate, conversion rate, etc.)
- It’s a process that can be automated
- It offers a return on investment more than four times higher than other web marketing tools
For Your Email Marketing Campaign to Be Effective, You Need to Follow Specific Rules and Strategies
- You need to profile your audience well: by favoring a well-defined, segmented audience over a generic one, you can improve engagement and conversion rate;
- You need to personalize the message: not only should you address your user by name, but also choose content that’s genuinely of interest to that person;
- Choose the right format: depending on the situation, you can choose to build a newsletter, a DEM for commercial purposes, or dedicated emails on a specific topic;
- Choose the right content: capture attention with a compelling subject line, use a personal, human tone, share interesting content;
- Carefully set the sending times: try to understand your users’ schedules based on their specific needs and choose the right frequency and timing accordingly;
- Make it easy to unsubscribe: if one of your users wants to unsubscribe, make sure it’s possible to do so practically and in just a few steps.
If You Want to Do Email Marketing
For years we’ve handled email marketing for our clients, taking care of every aspect of the process: from setting up the email template to creating content, from sending to analyzing campaign performance.
Depending on your preferences, we can manage your email marketing strategies with our software or through your own reference software, meeting market needs with automated solutions.
Those who choose us for email marketing know they can count on a reliable, attentive partner, one that, thanks to a specialized team, can help you do business the right way.
DO YOU WANT TO GET IN TOUCH WITH US?
Our team of specialists is available for any concerns or questions.
Fill out the form on this page; we will get back to you as soon as possible.
DO YOU WANT TO GET IN TOUCH WITH US?
Our team of specialists is available for any concerns or questions.
Fill out the form on this page; we will get back to you as soon as possible.
