Web analytics consulting helps you really understand what happens on your website: where visitors come from, what they do, where they drop off, which pages generate contacts or sales. Without reliable data, every marketing decision is a gamble.

“Having Google Analytics installed” isn’t enough: you need tracking configured correctly, with events and conversions that measure what actually matters for the business — not just generic site traffic.

The work is built on three levels, from audit to ongoing data reading.

Existing Tracking Audit

Many companies have Google Analytics installed but don’t know whether it’s measuring the right things: we check what’s being tracked today and what’s missing.

GA4 Setup and Conversion Events

The conversions that actually matter for a business are often not just “online sales”: a completed form, a phone call, a WhatsApp message, a request for directions are all events that need to be tracked and measured.

Dashboards and Reporting

Data collected correctly, but delivered in reports that are clear and readable even for people who don’t work with numbers every day. The engagement connects with SEO and advertising activities, because without reliable data it’s impossible to know what’s actually working.

For Vanoncini, a client in Bergamo, we run a periodic report that combines Google Analytics 4 and SEMrush data to monitor organic traffic and SEO performance over time. For Bigio, also in Bergamo, we set up GA4 to also track “hidden” conversions — phone clicks, WhatsApp, email and direction requests — not just generic site traffic. For Sterchele, a client in Vicenza, we handle data analysis supporting their existing branding and communication activities, to understand which content actually generates interest.

Three different approaches, confirming that web analytics consulting only works when tracking is designed around the business’s real conversions, not a standard install.

The main phases of our method:

• Tracking audit: what’s being measured today, what’s missing.
• GA4 and conversion setup: events tailored to the business.
• Dashboards and reports: clear data, not unreadable tables.
• Periodic analysis: what’s working, what needs correcting.
• Team training, if you need to read the data independently.

The work doesn’t end with initial setup: data needs to be monitored and reinterpreted over time, as the company and the market change.

An initial tracking audit generally takes a few days; the full setup of events and conversions can take a few more weeks, depending on the complexity of the site and the number of channels to connect.

The cost depends on the complexity of the project: an audit on a simple site requires different investment than a full setup with multiple conversions and e-commerce.

1. What does web analytics consulting actually do?

It checks and configures your site’s tracking (GA4, Search Console), defines events and conversions useful to the business, and produces readable reports.

2. I already have Google Analytics, do I still need consulting?

Often yes: many installations don’t correctly track the conversions that actually matter for the business.

3. What are “conversion events”?

Specific actions that matter for the business: submitting a form, a phone call, a WhatsApp message, a quote request.

4. Is the data collected GDPR-compliant?

Yes, tracking is configured in line with privacy and cookie-consent regulations.

5. Do you also offer periodic dashboards and reports?

Reliable data isn’t about “having numbers to look at”: it’s about making better marketing decisions. Tell us about your project and we’ll help you figure out where to start.