Opening Up the Luxury Yachting Market with Email Marketing
Naster, a benchmark for more than 40 years in the production of protective films and adhesive tapes, aims to win over high-end shipyards with its Supremasea brand in markets such as Morocco, France, Germany, Benelux and other strategic countries.
The challenge we started from
Supremasea had no track record of similar campaigns to build on: we needed to create, from scratch, a system to reach vertical decision makers (buyers, product managers, purchasing managers) in a highly specialized industry.
The solution we implemented
We defined buyer personas and target markets focused on shipyards with more than 50 employees and at least €5 million in revenue, set up marketing automation software, built a tailored sales strategy and launched campaigns with three automated steps (a first email + two follow-ups), constantly monitoring and optimizing based on real data.
The results we achieved
In just two months, from a pool of 876 prospects: 12 concrete business opportunities generated, 5 already turned into sales meetings, a 100% open rate, a 5% reply rate (versus an industry average of 1-2%) and a 99% profiled database of nearly 900 companies, reusable for future campaigns.
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