Building a Corporate Brand Identity
Sterchele Group has more than 60 years of history in the construction industry. A partner of OTO Agency for five years, the company chose to undertake an in-depth process of renewing its identity.
The challenge we started from
The landscape was fragmented: a parent company and new business units created to meet different market needs, with no clear sense of how to “communicate” themselves as a whole.
The solution we implemented
A three-phase strategic consulting program: a brand analysis to sharpen the vision, mission and core values; the creation of a brand architecture defining the relationships between the main brand and the business units, each with its own yet consistent visual identity; and the development of a coordinated corporate identity across all touchpoints, including five new websites for the group.
The results we achieved
A cohesive, distinctive group identity, a clear and engaging brand narrative, and a stronger market perception with a renewed reputation. The work also strengthened the team’s sense of belonging and internal motivation.
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Success Stories
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