The BUILD UP Event to Communicate a New Identity
After 62 years in business, Sterchele Group chose to publicly celebrate its evolution with a dedicated event: BUILD UP, an occasion to embrace the new corporate identity that emerged from the brand identity project with OTO.
The challenge we started from
Create an event capable of engaging employees, partners and senior management, conveying solidity and the new vision that emerged from the brand architecture work, while taking care of every detail, from the invitations to the production of visual materials.
The solution we implemented
We handled all of the event’s communication: invitations via the internal newsletter, digital content consistent with the concept, social media management and the production of graphic materials, plus an exhibition path of 8 panels telling the group’s history step by step, inspired by the PREM beam, a symbol of solidity and innovation.
The results we achieved
On October 17, 2024, the event brought together 200 people, including employees, partners and management, with official recognition of long-serving employees (more than 25 years with the company) and a direct conversation with the second generation now leading the company, strengthening team spirit and the sense of belonging.
DO YOU WANT TO GET IN TOUCH WITH US?
Our team of specialists is available for any concerns or questions.
Fill out the form on this page; we will get back to you as soon as possible.
Success Stories
Learn about our success stories and be inspired by the results achieved by our customers.
