1,300 Leads in One Year from SEO Alone
Pesenti is a Bergamo-based company that has been active for over 60 years in transportation and integrated logistics, now part of the Rhenus group. Its collaboration with OTO began in 2015 with an SEO overhaul of its website.
The challenge we started from
In the highly competitive transportation and logistics sector, sponsored ads dominate the top positions on Google. The challenge was to generate a steady flow of leads every month without running Ads campaigns, relying solely on organic visibility.
The solution we implemented
A structured program of regular technical audits and content analysis, with two parallel tracks: technical SEO optimization of the site’s architecture, performance and indexing, and strategic copywriting of editorial content designed to capture the most relevant queries — including FAQ boxes, images and rich snippets to cover the entire SERP.
The results we achieved
In 2024, 1,344 total leads generated (776 from forms, 165 from phone number clicks, 403 from email clicks), plus 1.46 million impressions and more than 20,000 website visits — all from organic traffic, with no advertising spend at all.
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Success Stories
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