How to Turn Public Speaking into a Strength
Minifaber, a leading company in sheet metal processing, was facing a pivotal moment: the public launch of its rebranding, with two speakers who had very different levels of public speaking experience.
The challenge we started from
One of the two managers was already comfortable on stage, while the other approached the task with a great deal of insecurity. The goal was twofold: strengthen both managers’ public speaking skills and turn them into true ambassadors of the new brand.
The solution we implemented
A tailored training program: defining the key message and optimizing the slides, working on a shift in perspective (from personal fear to the value of the message), stress management and body language techniques, and coordination between the two speakers on stage presence and tone of voice, with practice simulations recorded and reviewed in the days leading up to the event.
The results we achieved
During the official presentation, the two managers conveyed the value of the rebranding with confidence and engagement — at the end of the evening, the manager who had initially been less confident asked when the next speaking opportunity would be. Minifaber strengthened its image and authority with the public and its stakeholders.
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