Tripling Website Visits While Preserving SEO
AGN Energia is a leading national player in the LPG sector , now active in all energy segments, including renewables.
The challenge we started from
Making navigation easier for very different audiences — residential customers, business customers and property managers — by overhauling the website content without hurting SEO, while keeping the language clear and suited to each target.
The solution we implemented
We identified three distinct buyer personas and designed a smooth navigation path for each one, rewrote the content with an SEO focus to capture the right keywords, and built an organic editorial strategy able to tell the brand’s green soul across the website, blog and social channels in a coordinated way.
The results we achieved
After one year, the website reached 4,000 monthly visits, rising to over 13,000 after four years. SEO copywriting brought 70 keywords to the first page, growing to 300 over the following three years. Overall, visits more than doubled (+247%), along with an increase in time on site and contact requests.
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